There is no definitive set of rules pertaining to the world of blogging. Indeed anybody who looks around a few blogs will discover that each patch of content has a different moral code. While readers may sometimes be encouraged to leave comments including links, at others they will be castigated for employing this traffic building method. However, this post contributed by Datadial outlines a number of generally accepted guidelines that users should adhere to.
Ethics Apply Online
Just as you may have to hold your tongue in the offline world, so you should exercise similar restraint on the web. This means holding back on rants that could adversely impact your reputation or the lives of friends and family. If you have an urge to air your views on a hotly debated topic then it may be best to write under a pseudonym.
Keep To the Facts
Blogs are often written about niche topics and read by knowledgeable web users. Therefore it is important that any uploaded content contains well researched and factually correct information. Any bloggers who don’t abide by this rule may attract disparaging comments, leading to a loss of online credit.
Use Proper Punctuation and Grammar
Online readers may be willing to forgive a simple typo or grammatical error. After all, they realise that even the most professional of writers can unwittingly make a mistake. However, there is simply no excuse for uploading illegible and unreadable posts.
Give Attribution Where Necessary
If you are to use the pretty pictures or diagrams uploaded and shared by other web users then credit should be given. Depending upon the creative commons and terms of fair use, you may even be required to ask permission for using their work.
Respond to Comments
If a web user has taken the time to make a comment about your chosen topic then it’s only right that you should reply. Even a simple ‘thank you’ is substantially better than no response at all. If you don’t have the time to provide feedback then it may be sensible to turn the comment section off.
Add Value to the Online Conversation
One of the most shameless forms of link building is to add meaningless and redundant comments to other people’s blogs. Any benefit that the link provides will be offset by the negative reputation that you establish. Well written and informative blog posts are worthy of thoughtful comments.